Independent Product & UX Design
for Startup Founders

The problem
is rarely
where you
think it is.

I help startup founders find the real UX friction,
redesign the critical flows,
and build products people love to use.

Book 20 Minutes See a sample audit →
Anna Mekerian Silva

Start Your
Personalized Audit

Free — I'll reply with 2–3 quick observations about your product. Prefer to talk it through first? Book 20 minutes.

*Get a curated perspective. Full analysis available on request.

Discover · Analyze · Recommend Request a mini-audit — get started →
Discover
Analyze
Recommend

Start Your Personalized Audit

Free — I'll reply with 2–3 quick observations about your product.

*Get a curated perspective. Full analysis available on request.

Trusted by teams at
CVS Toast Mobiquity Skreens Velir AndPlus

Signature Offer

Product
Clarity Audit

A 2-week diagnostic sprint that pinpoints what's really holding your product back.

For founders who know something is off, but don't know where to look.

  • Clarity over assumptions
    Uncover what's actually causing friction.
  • Actionable insights
    Prioritized findings you can act on right away.
  • Built for founders
    Strategic, practical, and designed for speed.
Learn More →

What's Included

UX Friction Map
We uncover where users struggle and drop off.
Prioritized Issues
A ranked list of what matters most and why.
Annotated Review
Deep dive into key screens and flows with evidence.
Redesigned Flows
3 redesigned critical sections with clear rationale.
Founder Readout
60-min call to align on findings and next steps.
Implementation
Optional support to execute with your team.
Timeline
2 weeks
Deliverables
Audit report, annotated screens, redesigned flows, roadmap
Ideal For
Early-stage startups and scaling teams
Get clarity. Make confident decisions. Build better products.
Stop guessing and start building what your users actually need.
Book Your 20-Minute Call →

Case Studies

Stories behind the metrics.

Real Issue
Decision hierarchy buried the primary action.
B2B SaaSAnalyticsDashboard
They thought the dashboard needed polish. The real issue was decision hierarchy.

The team had redesigned the visual layer twice. The conversion problem stayed. The actual issue was structural — the most important action was buried three levels deep.

View Case Study →
Real Issue
Trust at the wrong moment created drop off.
B2C SaaSOnboardingConversion
The signup flow looked clean. The problem was trust at the wrong moment.

68% of users dropped off at step two. Not because it was hard — the page asked for commitment before it had earned it. Reordering one trust signal fixed the drop.

View Case Study →

My take

"I don't start by redesigning the screen everyone's staring at. I start by finding the one nobody's looked at yet."

— Anna Mekerian Silva, Product & UX Designer

See how the audit works →
Anna Mekerian Silva, senior UX and product designer

About Anna

13+ years in-house.
Now working with founders directly.

I've spent over a decade as a senior UX and product designer shipping products used by millions of people. Now I bring that same judgment directly to startup founders, without the agency overhead.

NN/g
Methodology grounded in
Nielsen Norman Group's
10 Usability Heuristics
Read my full story →
  • Audited Panera’s mobile ordering flow and found three friction points the internal team missed
  • Rebuilt Erebuni School’s site from scratch: navigation, hierarchy, and brand consistency
  • 13 years shipping products at companies including Toast, CVS, and Mobiquity
  • Fixed-price audits with clear deliverables, no discovery retainers

Ready to find the
real problem?

Book a 20-minute call and let's
make your product easier to love.

Book 20 Minutes →

20-Minute Call

A focused session to discuss your biggest product challenge.

Expert Perspective

Get clarity on what's really holding your users back.

Actionable Next Steps

Leave with clear, prioritized recommendations.