Anna Mekerian Silva

Senior UX & Product Designer

Senior design judgment.
Without the agency overhead.

I spent 13 years as a senior UX and product designer inside companies like Toast, CVS, and Mobiquity. Not advising from the outside. Embedded in the actual teams, watching where users got stuck and figuring out why.

Most founders come to me thinking they have a visual problem. A homepage that needs polish. A flow that needs cleaning up. Usually the real issue is structural, buried somewhere users never complain about directly. Finding that is what I do.

Now I work independently so founders get that same senior judgment without the agency overhead, the long ramp-up, or the junior team doing the actual work. You get a direct read on what’s wrong and what to fix first.

• Audited Panera’s mobile ordering flow and found three friction points the internal team had missed
• Rebuilt Erebuni School’s site from scratch: navigation, content hierarchy, and brand consistency
• 13 years shipping products at companies including Toast, CVS, and Mobiquity
• Fixed-price audits with clear deliverables, no discovery retainers